Transforming Starbucks for the Future Starbucks is focused on strengthening our core of great coffee and proud partners, elevating the customer experience by one customer and one store at a time and investing and growing responsibly for the long term. Below are the strategic initiatives that the company has focused on since January 2008.
Strengthen the Core

We are committed to our core product and listening to our partners and our customers.

Starbucks™ Shared Planet™ - Responsibly grown, ethically traded espresso introduced in Europe, Middle East and Africa as part of Starbucks™ Shared Planet™, the company’s global commitment to doing business responsibly.

Pike Place Roast - Freshly roasted, freshly ground and freshly brewed – we introduce our new everyday blend

Pike Place Roast Fact Sheet

Mastrena - The perfect espresso shot and makes the best espresso beverages

Clover - One-of-a-kind brewing system highlights how rich and distinctive coffee can be

Elevate the Experience
Re-igniting our emotional attachment with our customers.

Healthy Breakfast Options Healthier, on-the-go options

Healthy Breakfast Options Fact Sheet

Signature Hot Chocolate – A richer, more sophisticated beverage line of Signature Hot Chocolate, including Salted Caramel and Hazelnut

Signature Hot Chocolate Fact Sheet

Piadini – Inspired by the rich flavors found in Italian cafés, is a delicious combination of buttery dough folded around mouth-watering fillings

Value - Starbucks Card Rewards program offers customers great benefits and savings

Vivanno - New Nourishing Blends are refreshing, balanced, nutritious beverages that are made fresh with simple, high-quality ingredients

MyStarbucksIdea - Engage in conversations and play a role in shaping our future

Investing and growing for the long term
Re-aligning Starbucks to better support customer-focused initiatives.

Servex (NS) - Agreement - strategic partnership agreement which will expand our presence in Amsterdam.

Eastern Canada acquisition

Store Closures - In the spirit of transparency with our partners, customers and communities, we have provided the full list of stores slated to close

Espresso Training - Historic Event Celebrates Company’s Commitment to its Coffee, its Partners and its Customers

SSP Agreement - strategic partnership agreement which will expand our presence over the next few years in the UK, France and Germany

The {coffee} scoop is a consumer newsletter featuring news, happenings, and what’s brewing at Starbucks
The latest news from Starbucks Listed below are the most recent news stories from our Press Room. For past news items dating back six months, please visit our archives.

Please click on the headline below to read the complete story.
border='0'
SEATTLE; Dec. 30, 2008
Steeped in Coffeehouse Tradition, Starbucks Introduces New Handcrafted Tea Beverages and Encourages Consumers to Take a Much Needed Break
border='0'
SEATTLE; December 18, 2008
Starbucks and (RED) Debut the (STARBUCKS)RED Card to Help Save Lives in Africa
border='0'
NEW YORK; December 4, 2008
Starbucks Details Comprehensive Plan to Navigate Current Economic Conditions and Strengthen Foundation for Future Growth
border='0'
SEATTLE; November 26, 2008
Starbucks Holiday Beverages Turn (RED)™ Nov. 27
border='0'
SEATTLE and SOFIA, Bulgaria; November 26, 2008
Starbucks Announces the Opening of its First Store in Bulgaria
border='0'
LONDON, UNITED KINGDOM; November 26, 2008
Starbucks UK and Fairtrade Foundation Announce Industry Leading Support for Small-Scale Coffee Farmers
border='0'
DUBLIN, IRELAND; November 26, 2008
Starbucks Ireland and Fairtrade Mark Ireland Announce Industry Leading Support for Small-Scale Coffee Farmers
border='0'
SEATTLE; November 12, 2008
Starbucks Takes Next Step in Putting Money Back In Loyal Customers’ Wallets
border='0'
November 10, 2008
Starbucks Reports Fourth Quarter and Fiscal 2008 Results
border='0'
SEATTLE; November 6, 2008
Starbucks Troy Alstead to Succeed Pete Bocian as Chief Financial Officer
border='0'
SEATTLE; November 4, 2008
Starbucks Gold Card
border='0'
SEATTLE and NEW ORLEANS; October 29, 2008
Starbucks Joins (RED)TM to Help Save Lives in Africa
border='0'
Seattle, October 29, 2008
A Message From Howard Schultz: Make it Personal – 2008 Leadership Conference Recap
border='0'
SEATTLE and NEW ORLEANS; October 29, 2008
Starbucks Statement Regarding Comments Made to Media at Leadership Conference
border='0'
SEATTLE and NEW ORLEANS; October 28, 2008
Starbucks, TransFair USA and Fairtrade Labelling Organizations International Announce Groundbreaking Initiative to Support Small-Scale Coffee Farmers
border='0'
SEATTLE and NEW ORLEANS; October 27, 2008
Starbucks Announces Renewed Commitment to Communities at 2008 Leadership Conference
border='0'
SEATTLE; October 21, 2008
Coffee Talks Turkey as Starbucks Introduces New Bean Blend for Thanksgiving
border='0'
TOKYO – October 1, 2008
Starbucks and Suntory to Introduce Starbucks Doubleshot® Espresso Drinks in Japan
border='0'
SEATTLE; September 30, 2008
New Starbucks® Signature Hot Chocolate Debuts: Intensifying the Chocolate Experience with Gourmet Flavors
border='0'
SEATTLE AND LISBON, Portugal; Sept. 23, 2008
Starbucks Announces the Opening of Its First Store in Portugal
border='0'
SEATTLE, WASH. and ENGLEWOOD CLIFFS, N.J.; September 15, 2008
Starbucks and Unilever Sign Licensing Agreement to Grow Super-Premium Starbucks® Ice Cream Business
border='0'
Zürich/Volketswil; September 10, 2008
PACKAGED STARBUCKS® COFFEE AVAILABLE IN COOP STORES THROUGHOUT SWITZERLAND
border='0'
September 4, 2008
“Great Start for Great Teachers”
border='0'
SEATTLE; September 3, 2008
Starbucks Further Extends Health & Wellness Offerings with Five New Healthy Breakfast Options
border='0'
SEATTLE; August 26, 2008
Starbucks Introduces Customers to Exquisite Flavors of a New Coffee Collection
border='0'
MEXICO CITY; August 26, 2008
Starbucks Coffee and Pepsico Help to ‘Beat the Heat’ with a Premium Chilled Beverage
border='0'
SEATTLE; August 26, 2008
Starbucks Store Locations with a Clover® Brewing System
border='0'
SEATTLE, WASH., PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J.; August 19, 2008
Starbucks, Pepsi and Unilever Partner to Grow the Tazo® Tea Ready-to-Drink Business
border='0'
SEATTLE AND AMSTERDAM; August 14, 2008
Starbucks to Open First Store in Central Amsterdam in Historic Centraal Station
border='0'
SEATTLE; August 7, 2008
JOURNALIST HELENE COOPER’S COMPELLING AFRICAN MEMOIR IS STARBUCKS NEXT BOOK SELECTION
border='0'
SEATTLE; July 30, 2008
Starbucks Takes Significant Actions to Position the Company for 2009 and Reports Third Quarter Fiscal 2008 Results
border='0'
SEATTLE; July 29, 2008
Starbucks Continues to Implement Transformation Plan, Announces Organizational Changes to Support Long-term Growth
border='0'
July 17, 2008
Full List of U.S. Store Closures
border='0'
SEATTLE; July 14, 2008
Starbucks Launches Vivanno™ Nourishing Blends
border='0'
July 11, 2008
July 2008 U.S. Store Closure List
border='0'
SEATTLE; July 1, 2008
Starbucks Increases Number of U.S. Company-Operated Store Closures as Part of Transformation Strategy
border='0'
LONDON AND SEATTLE; June 12, 2008
Starbucks and SSP Announce Milestone Licensing Agreement to Open Stores in European Travel Markets
border='0'
SEATTLE; June 5, 2008
Starbucks Reaffirms Commitment to Ethical Sourcing, Environmental Leadership and Community Investment
border='0'
SEATTLE, June 3, 2008
Starbucks Card Rewards Puts Extra Value In Your Wallet
border='0'
SEATTLE AND BUENOS AIRES, Argentina; May 29, 2008
Starbucks Opens the Doors to Its First Coffeehouse in Argentina
border='0'
TAIPEI, May 29, 2008
Starbucks Brings Paris to Taiwan with Launch of Starbucks Discoveries® Paris Chilled Cup Coffee
border='0'
TORONTO, May 21, 2008
Starbucks Acquires Assets and Development Rights for its Quebec and Atlantic Canada Operations
border='0'
SEATTLE; May 20, 2008
Starbucks Scores Top Customer Satisfaction Rating in American Customer Satisfaction Index
border='0'
SEATTLE; May 14, 2008
Starbucks Increases Commitment to Supporting Coffee Farmers and Communities; Announces New Environmental Initiatives
border='0'
SEATTLE; April 30, 2008
Starbucks Reports Second Quarter Fiscal 2008 Results and Announces Long-Term Financial Targets for 2009 to 2011
border='0'
SEATTLE; April 24, 2008
Starbucks Refines Its Entertainment Strategy
border='0'
SEATTLE; April 23, 2008
Starbucks Reports Preliminary Q2 Results and Revises Fiscal 2008 Outlook
border='0'
ARLINGTON, Va. & SEATTLE; April 21, 2008
Small Change Can Make a Difference: Starbucks to Make Contribution to Conservation International Every Time a Starbucks Card is Used on Earth Day
border='0'
SEATTLE; April 7, 2008
The Proof is in the Cup: Starbucks Launches Historic New Pike Place Roast ™
border='0'
April 3, 2008
STATEMENT: Starbucks Coffee Company Mischaracterized in Recent Class Action Lawsuits
border='0'
March 26, 2008
Voicemail to Partners from Howard Schultz
border='0'
SEATTLE; March 19, 2008
Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover® Brewing System
border='0'
SEATTLE; March 19, 2008
Starbucks Unveils New Strategic Initiatives To Transform and Innovate the Customer Experience
border='0'
SEATTLE – March 13, 2008
Starbucks Foundation Awards US$2 Million from the Ethos Water Fund to Help Improve the Lives of People in Water-Stressed African Communities
border='0'
SEATTLE, WA, March 12, 2008
Starbucks Announces 2008 Annual Meeting of Shareholders
border='0'
Seattle, March 7, 2008
Evolution of Specialty Coffee Brings Rare Coffee to Market in Starbucks® Exclusive Limited Reserve
border='0'
SEATTLE, Wash. and PURCHASE, N.Y. – March 6, 2008
Ethos Water and H2O Africa Join Forces to Help Alleviate the World Water Crisis
border='0'
SEATTLE; March 4, 2008
New Starbucks® Chocolates Debuts: Blending Premium Artisan-Style Chocolate with Authentic Coffeehouse Flavors
border='0'
SEATTLE; March 3, 2008
Starbucks Continues Transformation of U.S. Business
border='0'
Seattle, February 26, 2008
Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience
border='0'
Seattle, February 25, 2008
Howard Schultz Transformation Agenda Communication #8
border='0'
Seattle, February 25, 2008
MEDIA ALERT: Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso
border='0'
Seattle, February 25, 2008
Starbucks Continues to Align Organization for Sustained Global Growth
border='0'
Seattle, February 21, 2008
STARBUCKS MAKES ORGANIZATIONAL CHANGES TO ENHANCE CUSTOMER EXPERIENCE
border='0'
Seattle, February 21, 2008
Howard Schultz Transformation Agenda Communication #7
border='0'
Seattle, Feb 11, 2008
Howard Schultz Transformation Agenda Communication #6
border='0'
Seattle, Feb 11, 2008
Starbucks Demonstrates Unprecedented Level of Commitment to Partner (Employee) Coffee Education and Training
border='0'
February 4, 2008
Howard Schultz Transformation Agenda Communication #4
border='0'
Seattle, WA
Starbucks Reports First Quarter Fiscal 2008 Results
border='0'
Seattle-- January 30, 2008
Howard Schultz Transformation Agenda Communication #3
border='0'
January 18th, 2008
STARBUCKS CELEBRATES THE OPENING OF ITS FIRST COFFEEHOUSE IN THE CZECH REPUBLIC
border='0'
SEATTLE; January 11, 2008
Howard Schultz Transformation Agenda Communication #2
border='0'
SEATTLE; January 7, 2008
Letter to Customers
border='0'
SEATTLE; January 7, 2008
Howard Schultz Transformation Agenda Communication #1
border='0'
SEATTLE; January 7, 2008
Starbucks Announces Strategic Initiatives to Increase Shareholder Value; Chairman Howard Schultz Returns as CEO
border='0'
SEATTLE (Dec. 27, 2007)
Starbucks Latte and Mocha Offerings get a Skinny Makeover to Help Coffee Lovers Feel Great in 2008
border='0'
LOS ANGELES, DECEMBER 20, 2007
STARBUCKS ENTERTAINMENT AND CONCORD RECORDS TO CO-RELEASE KENNY G’S NEW ALBUM RHYTHM AND ROMANCE ON FEBRUARY 5
border='0'
WASHINGTON, D.C. - December 6, 2007
Starbucks Recalls Coffee Mugs Due to Burn Hazard; Product Manufactured by lab921
border='0'
Seattle; December 5, 2007
Starbucks Selects “Beautiful Boy”
border='0'
Addis Ababa, Ethiopia and Seattle Wash.; November 28, 2007 –
Ethiopian Prime Minister and Starbucks Chairman Discuss Ways to Support Ethiopian Coffee Industry
border='0'
November 20, 2007
Starbucks Chairman Receives First Magazine Award For Responsible Capitalism
border='0'
November 15, 2007
Starbucks Reports Strong Fourth Quarter and Record Full Year 2007 Results
border='0'
SEATTLE (Nov. 8, 2007)
Starbucks “Cheers” To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings
border='0'
SHANGHAI, China; Nov. 1, 2007
Starbucks® Bottled Frappuccino® Coffee Drinks Now Available in China
border='0'
September 14, 2007
Starbucks Statement: Marketing and Product Purchasing Practices
border='0'
August 8, 2006
Starbucks Statement Regarding Our Partners and Union Representation
border='0'
August 8, 2006
Fact Sheet: Starbucks Partners and Unions