
Starbucks is focused on strengthening our core of great coffee and proud partners, elevating the customer experience by one customer
and one store at a time and investing and growing responsibly for the long term. Below are the strategic initiatives that the company
has focused on since January 2008.
We are committed to our core product and listening to our partners and our customers.
Starbucks™ Shared Planet™
- Responsibly grown, ethically traded espresso introduced in Europe, Middle East and Africa as part of Starbucks™ Shared Planet™, the company’s global commitment to doing business responsibly.
Pike Place Roast
- Freshly roasted, freshly ground and freshly brewed – we introduce our new everyday blend
Pike Place Roast Fact Sheet
Mastrena -
The perfect espresso shot and makes the best espresso beverages
Clover -
One-of-a-kind brewing system highlights how rich and distinctive coffee can be
Re-igniting our emotional attachment with our customers.
Value -
Starbucks Card Rewards program offers customers great benefits and savings
Vivanno -
New Nourishing Blends are refreshing, balanced, nutritious beverages that are made fresh with simple, high-quality ingredients
MyStarbucksIdea -
Engage in conversations and play a role in shaping our future
Re-aligning Starbucks to better support customer-focused initiatives.
Servex (NS)
- Agreement - strategic partnership agreement which will expand our presence in Amsterdam.
Eastern Canada acquisition
Store Closures -
In the spirit of transparency with our partners, customers and communities, we have provided the full list of stores slated to close
Espresso Training -
Historic Event Celebrates Companys Commitment to its Coffee, its Partners and its Customers
SSP Agreement -
strategic partnership agreement which will expand our presence over the next few years in the UK, France and Germany
The {coffee} scoop
is a consumer newsletter featuring news, happenings, and whats brewing at Starbucks
Listed below are the most recent news stories from our Press Room. For past news items dating back six months, please visit our archives.
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 SEATTLE; Dec. 30, 2008 Steeped in Coffeehouse Tradition, Starbucks Introduces New Handcrafted Tea Beverages and Encourages Consumers to Take a Much Needed Break |  SEATTLE; December 18, 2008 Starbucks and (RED) Debut the (STARBUCKS)RED Card to Help Save Lives in Africa |  NEW YORK; December 4, 2008 Starbucks Details Comprehensive Plan to Navigate Current Economic Conditions and Strengthen Foundation for Future Growth |  SEATTLE; November 26, 2008 Starbucks Holiday Beverages Turn (RED)™ Nov. 27 |  SEATTLE and SOFIA, Bulgaria; November 26, 2008 Starbucks Announces the Opening of its First Store in Bulgaria |  LONDON, UNITED KINGDOM; November 26, 2008 Starbucks UK and Fairtrade Foundation Announce Industry Leading Support for Small-Scale Coffee Farmers |  DUBLIN, IRELAND; November 26, 2008 Starbucks Ireland and Fairtrade Mark Ireland Announce Industry Leading Support for Small-Scale Coffee Farmers |  SEATTLE; November 12, 2008 Starbucks Takes Next Step in Putting Money Back In Loyal Customers’ Wallets |  November 10, 2008 Starbucks Reports Fourth Quarter and Fiscal 2008 Results |  SEATTLE; November 6, 2008 Starbucks Troy Alstead to Succeed Pete Bocian as Chief Financial Officer |  SEATTLE; November 4, 2008 Starbucks Gold Card |  SEATTLE and NEW ORLEANS; October 29, 2008 Starbucks Joins (RED)TM to Help Save Lives in Africa |  Seattle, October 29, 2008 A Message From Howard Schultz: Make it Personal – 2008 Leadership Conference Recap |  SEATTLE and NEW ORLEANS; October 29, 2008 Starbucks Statement Regarding Comments Made to Media at Leadership Conference |  SEATTLE and NEW ORLEANS; October 28, 2008 Starbucks, TransFair USA and Fairtrade Labelling Organizations International Announce Groundbreaking Initiative to Support Small-Scale Coffee Farmers |  SEATTLE and NEW ORLEANS; October 27, 2008 Starbucks Announces Renewed Commitment to Communities at 2008 Leadership Conference |  SEATTLE; October 21, 2008 Coffee Talks Turkey as Starbucks Introduces New Bean Blend for Thanksgiving |  TOKYO – October 1, 2008 Starbucks and Suntory to Introduce Starbucks Doubleshot® Espresso Drinks in Japan |  SEATTLE; September 30, 2008 New Starbucks® Signature Hot Chocolate Debuts: Intensifying the Chocolate Experience with Gourmet Flavors |  SEATTLE AND LISBON, Portugal; Sept. 23, 2008 Starbucks Announces the Opening of Its First Store in Portugal |  SEATTLE, WASH. and ENGLEWOOD CLIFFS, N.J.; September 15, 2008 Starbucks and Unilever Sign Licensing Agreement to Grow Super-Premium Starbucks® Ice Cream Business |  Zürich/Volketswil; September 10, 2008 PACKAGED STARBUCKS® COFFEE AVAILABLE IN COOP STORES THROUGHOUT SWITZERLAND |  September 4, 2008 “Great Start for Great Teachers” |  SEATTLE; September 3, 2008 Starbucks Further Extends Health & Wellness Offerings with Five New Healthy Breakfast Options |  SEATTLE; August 26, 2008 Starbucks Introduces Customers to Exquisite Flavors of a New Coffee Collection |  MEXICO CITY; August 26, 2008 Starbucks Coffee and Pepsico Help to ‘Beat the Heat’ with a Premium Chilled Beverage |  SEATTLE; August 26, 2008 Starbucks Store Locations with a Clover® Brewing System |  SEATTLE, WASH., PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J.; August 19, 2008 Starbucks, Pepsi and Unilever Partner to Grow the Tazo® Tea Ready-to-Drink Business |  SEATTLE AND AMSTERDAM; August 14, 2008 Starbucks to Open First Store in Central Amsterdam in Historic Centraal Station |  SEATTLE; August 7, 2008 JOURNALIST HELENE COOPER’S COMPELLING AFRICAN MEMOIR IS STARBUCKS NEXT BOOK SELECTION |  SEATTLE; July 30, 2008 Starbucks Takes Significant Actions to Position the Company for 2009 and Reports Third Quarter Fiscal 2008 Results |  SEATTLE; July 29, 2008 Starbucks Continues to Implement Transformation Plan, Announces Organizational Changes to Support Long-term Growth |  July 17, 2008 Full List of U.S. Store Closures |  SEATTLE; July 14, 2008 Starbucks Launches Vivanno™ Nourishing Blends |  July 11, 2008 July 2008 U.S. Store Closure List |  SEATTLE; July 1, 2008 Starbucks Increases Number of U.S. Company-Operated Store Closures as Part of Transformation Strategy |  LONDON AND SEATTLE; June 12, 2008 Starbucks and SSP Announce Milestone Licensing Agreement to Open Stores in European Travel Markets |  SEATTLE; June 5, 2008 Starbucks Reaffirms Commitment to Ethical Sourcing, Environmental Leadership and Community Investment |  SEATTLE, June 3, 2008 Starbucks Card Rewards Puts Extra Value In Your Wallet |  SEATTLE AND BUENOS AIRES, Argentina; May 29, 2008 Starbucks Opens the Doors to Its First Coffeehouse in Argentina |  TAIPEI, May 29, 2008 Starbucks Brings Paris to Taiwan with Launch of Starbucks Discoveries® Paris Chilled Cup Coffee |  TORONTO, May 21, 2008 Starbucks Acquires Assets and Development Rights for its Quebec and Atlantic Canada Operations |  SEATTLE; May 20, 2008 Starbucks Scores Top Customer Satisfaction Rating in American Customer Satisfaction Index |  SEATTLE; May 14, 2008 Starbucks Increases Commitment to Supporting Coffee Farmers and Communities; Announces New Environmental Initiatives |  SEATTLE; April 30, 2008 Starbucks Reports Second Quarter Fiscal 2008 Results and Announces Long-Term Financial Targets for 2009 to 2011 |  SEATTLE; April 24, 2008 Starbucks Refines Its Entertainment Strategy |  SEATTLE; April 23, 2008 Starbucks Reports Preliminary Q2 Results and Revises Fiscal 2008 Outlook |  ARLINGTON, Va. & SEATTLE; April 21, 2008 Small Change Can Make a Difference: Starbucks to Make Contribution to Conservation International Every Time a Starbucks Card is Used on Earth Day |  SEATTLE; April 7, 2008 The Proof is in the Cup: Starbucks Launches Historic New Pike Place Roast ™ |  April 3, 2008 STATEMENT: Starbucks Coffee Company Mischaracterized in Recent Class Action Lawsuits |  March 26, 2008 Voicemail to Partners from Howard Schultz |  SEATTLE; March 19, 2008 Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover® Brewing System |  SEATTLE; March 19, 2008 Starbucks Unveils New Strategic Initiatives To Transform and Innovate the Customer Experience |  SEATTLE – March 13, 2008 Starbucks Foundation Awards US$2 Million from the Ethos Water Fund to Help Improve the Lives of People in Water-Stressed African Communities |  SEATTLE, WA, March 12, 2008 Starbucks Announces 2008 Annual Meeting of Shareholders |  Seattle, March 7, 2008 Evolution of Specialty Coffee Brings Rare Coffee to Market in Starbucks® Exclusive Limited Reserve |  SEATTLE, Wash. and PURCHASE, N.Y. – March 6, 2008 Ethos Water and H2O Africa Join Forces to Help Alleviate the World Water Crisis |  SEATTLE; March 4, 2008 New Starbucks® Chocolates Debuts: Blending Premium Artisan-Style Chocolate with Authentic Coffeehouse Flavors |  SEATTLE; March 3, 2008 Starbucks Continues Transformation of U.S. Business |  Seattle, February 26, 2008 Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience |  Seattle, February 25, 2008 Howard Schultz Transformation Agenda Communication #8 |  Seattle, February 25, 2008 MEDIA ALERT: Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso |  Seattle, February 25, 2008 Starbucks Continues to Align Organization for Sustained Global Growth |  Seattle, February 21, 2008 STARBUCKS MAKES ORGANIZATIONAL CHANGES TO ENHANCE CUSTOMER EXPERIENCE |  Seattle, February 21, 2008 Howard Schultz Transformation Agenda Communication #7 |  Seattle, Feb 11, 2008 Howard Schultz Transformation Agenda Communication #6 |  Seattle, Feb 11, 2008 Starbucks Demonstrates Unprecedented Level of Commitment to Partner (Employee) Coffee Education and Training |  February 4, 2008 Howard Schultz Transformation Agenda Communication #4 |  Seattle, WA Starbucks Reports First Quarter Fiscal 2008 Results |  Seattle-- January 30, 2008 Howard Schultz Transformation Agenda Communication #3 |  January 18th, 2008 STARBUCKS CELEBRATES THE OPENING OF ITS FIRST COFFEEHOUSE IN THE CZECH REPUBLIC |  SEATTLE; January 11, 2008 Howard Schultz Transformation Agenda Communication #2 |  SEATTLE; January 7, 2008 Letter to Customers |  SEATTLE; January 7, 2008 Howard Schultz Transformation Agenda Communication #1 |  SEATTLE; January 7, 2008 Starbucks Announces Strategic Initiatives to Increase Shareholder Value; Chairman Howard Schultz Returns as CEO |  SEATTLE (Dec. 27, 2007) Starbucks Latte and Mocha Offerings get a Skinny Makeover to Help Coffee Lovers Feel Great in 2008 |  LOS ANGELES, DECEMBER 20, 2007 STARBUCKS ENTERTAINMENT AND CONCORD RECORDS TO CO-RELEASE KENNY G’S NEW ALBUM RHYTHM AND ROMANCE ON FEBRUARY 5 |  WASHINGTON, D.C. - December 6, 2007 Starbucks Recalls Coffee Mugs Due to Burn Hazard; Product Manufactured by lab921 |  Seattle; December 5, 2007 Starbucks Selects “Beautiful Boy” |  Addis Ababa, Ethiopia and Seattle Wash.; November 28, 2007 – Ethiopian Prime Minister and Starbucks Chairman Discuss Ways to Support Ethiopian Coffee Industry |  November 20, 2007 Starbucks Chairman Receives First Magazine Award For Responsible Capitalism |  November 15, 2007 Starbucks Reports Strong Fourth Quarter and Record Full Year 2007 Results |  SEATTLE (Nov. 8, 2007) Starbucks “Cheers” To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings |  SHANGHAI, China; Nov. 1, 2007 Starbucks® Bottled Frappuccino® Coffee Drinks Now Available in China |  September 14, 2007 Starbucks Statement: Marketing and Product Purchasing Practices |  August 8, 2006 Starbucks Statement Regarding Our Partners and Union Representation |  August 8, 2006 Fact Sheet: Starbucks Partners and Unions | |
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