SEATTLE--(BUSINESS WIRE)--Mar. 8, 2012--
As part of its commitment to bring exceptional coffee to its customers,
Starbucks Coffee Company (NASDAQ:SBUX) will today announce a new
strategic initiative in the Premium Single Cup Category.
Webcast Information
Starbucks chairman, president and ceo Howard Schultz and Starbucks
president, Channel Development, Jeff Hansberry, will host a webcast
today at 2:00 p.m. PST. A simultaneous webcast will be available and
subsequently archived at Starbucks Newsroom at http://news.starbucks.com.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

Source: Starbucks Coffee Company
Starbucks Coffee Company
Media Contact:
Alisa Martinez,
+1-206-318-7100
press@starbucks.com
or
Investor
Relations Contact:
JoAnn DeGrande, +1-206-318-7118
investorrelations@starbucks.com